Behind the Scenes of Storytelling in Architecture

When the lens captures more than aesthetics — it amplifies experiences

A making-of is worth a thousand portfolio photos. Capturing the atmosphere of a project, revealing the intentions of each line, texture and choice of material: this is how we transform spaces into narratives that connect.

Dia de Produção de conteúdo para Gioco Arquitetura

Beyond the “pretty picture”: what the video shows

1. Directed light We control temperature, intensity and direction to reveal volumes and create emotion.

2. Movement rehearsal Slow tracking shots, sequence shots and close-ups that highlight details — from the dry joint to the finish of the handle — invite the audience to explore the space.

3. Narrative direction Curation of statements from the architect, ambient sound captured on site and soundtrack that reinforces the project's identity.

4. Strategic editing Rhythm designed for retention: hook in the first 3 seconds, visual breaks and organic call-to-action.

   
   

Why does this matter for architecture firms?

Objective	Result with audiovisual storytelling
Position brand at a high standard	Immersive videos increase perception of value and credibility
Generate qualified leads	Content that shows process + concept attracts customers who value authorship
Expand organic reach	Behind the scenes arouse curiosity and generate spontaneous sharing

Insight AB Architecture + content strategy = extended experience. The user doesn’t just “see” an environment; they feel the purpose behind it.

Ready to turn your next project into a story that resonates?

At AB Comunicação , we combine art direction, audiovisual production and social media intelligence so that every frame counts — and converts.