Content that connects: why producing (a lot) during CASACOR generates visibility, allied brands and lasting business

CASACOR is not only the largest architecture, design and landscaping exhibition in the Americas; it is a hub of opportunities . In just a few weeks, professionals compete for the attention of visitors, the press and — most importantly — major brands seeking creative partners. In this dynamic scenario, relevant and real-time content becomes the bridge that brings architects closer to sponsors, increases visibility and accelerates new partnerships.

1. Why produce during, and not just after?

During the event	Post-event
🎥 FOMO : stories, reels and live streams increase traffic while the topic is trending.	📊 Longevity : edited content keeps the space alive months later.
🤝 Digital networking : mentions and tags attract sponsors who are also following the official hashtag.	📚 Updated portfolio : material ready to propose new projects and sponsorships.
🚀 Organic reach : algorithms favor real-time coverage.	🔄 Evergreen content : articles, e-books and case studies feed long-term strategy.

2. 2024 Cases that Prove the Impact

ADVP Arquitetura — “Refuge of Memories” Loft

Partners: Ornare, Colormix, Fullhouse, among others

• Editorial planning focused on showcasing impeccable carpentry solutions and a warm color palette.

• Weekly Reels highlighting behind-the-scenes assembly and finishing details signed by partner brands.

• Result : +133.69% organic increase in engagement during the show and invitations for two post-show collaborations.

Fragment Architecture — Wine Bar “Terra Vinum”

Partners: Mobile Heich, Ferro Design among others

• “Pairing” carousels that combined close-ups of Ferro Design’s metal solutions with Mobile Heich’s custom carpentry.

• Short interviews with the architects about the concept of the commercial space.

• Result : +22% qualified followers and two new projects.

Studio Marca — Children’s Room “Gabi’s Refuge”

Partners: Muskinha (children's furniture), Ferro Design, Cannes Marcenaria

• UGC stimulated via QR codes that invited visitors to film playful details of Muskinha furniture.

• Result : 40% growth in reach and proximity to potential sponsors in the kids & family segment by 2025.

3. The AB Communication formula for transforming spaces into stories that sell

1. Diagnosis & content roadmap

2. Full service capture (photo + video with art direction)

3. Real-time tactical publishing

4. Community Management and Paid Amplification

5. Performance Report & Next Steps

   
   

4. Benefits for architects and brands

• Targeted visibility : your space enters the radar of those who decide on sponsorships.

• Instant Authority : Demonstrates technical expertise and creativity live.

• Active content : high-quality material ready for bids, pitches and portfolios.

• Accelerated networking : brands feel safe when they see the impact of their work in real time.

Are you ready to transform your participation in CASACOR into partnerships and business?

With strategic planning, professional recruitment and network intelligence, AB Comunicação ensures that every click, comment and share brings you closer to the brands that matter.

Let’s talk about your 2025 space? Get in touch and find out how we can amplify your CASACOR experience — from the first briefing to the last story.

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AB Comunicação — specialists in social media and network intelligence for high-end architects.