How to transform events into unforgettable digital narratives

Nuque Architecture Case

Participating in an architectural event knowing that every second will be recorded with creativity and strategy makes all the difference. That's exactly what we experienced at the launch of the rebranding of the former LP+A, now Nuque Arquitetura . Our Story Makers Team was there, capturing every detail in real time — from the engaging stories to the dynamic reels that are already enchanting followers and potential clients.

Cobertura de Stories para escritório Nuque Arquitetura

Real-time coverage: the power of Story Makers

While the cocktail party was taking place, our team produced:

1. Sequential stories that presented the stages of the event, increased viewing time and encouraged interaction.

2. Real-time posts to keep those who couldn't be there up to date with every detail.

3. Recap Reels : In less than 24 hours, we transformed highlights from the event into a vertical video that told the story of the rebranding in 60 seconds — ready to go viral.

Naturalness that generates connection

Architects and guests were able to enjoy the program without interruptions. Our discreet approach values spontaneity: we captured genuine smiles, exchanges of cards and gifts, creating authentic content that reinforces the brand’s personality and increases organic engagement.

Network Intelligence: Beyond Pretty Pictures

At AB Comunicação, it’s not enough to post; you have to optimize . After collecting content, we apply our network intelligence methodology :

• Data analysis to understand which moments generate the most reaction from the target audience.

• A/B testing of formats (stories vs. reels) to find out what converts best into followers and leads.

• Segmented distribution : boosts focused on architecture and design professionals, boosting the event's ROI.

Why does this matter for architecture firms?

1. Solid branding – A professional visual narrative positions the firm as a creative reference.

2. Customer acquisition – Real-time content generates social proof and expands reach among real estate decision-makers.

3. Relationship – Story and reel sequences help keep the community engaged, strengthening bonds even after the event.

Ready to tell your brand's next story?

At AB Comunicação, we transform unique moments into narratives that remain in the minds — and feeds — of your audience. Whether it’s a launch, workshop or guided tour of your office, our team takes care of everything: planning, capture, editing and distribution intelligence.

Like, share and get in touch to find out how to bring more connection, authority and results to your next event.

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AB Comunicação — Specialists in social media and network intelligence for architects.